Campaign information


Give a gift of hope and healing by supporting Reach for Recovery’s Ditto Project during October’s Breast Cancer awareness month





Here’s your chance to help breast cancer survivors in financial need, regain their confidence and self-esteem.


For the entire month of October, pink punnets will ‘mushroom’ onto Pick n Pay’s fresh produce shelves nationally. R1 from each punnet of 250g whole white button mushrooms, 250g sliced white button mushrooms, the 250g budget line and the 400g whole white  mushroom punnets sold,  will be donated to Reach for Recovery’s Ditto project. A remarkable initiative that provides silicone prostheses to women who, after breast cancer followed by a mastectomy, cannot afford to purchase a breast prostheses.





“The Ditto Project is unique in its aim to help underprivileged women recover their self-confidence by providing them with high-quality silicone breast prostheses,” explains Reach for Recovery’s Management Board Chairperson, Stephné Jacobs. “Our volunteer members, who are all breast cancer survivors themselves, visit breast cancer patients in state hospitals. They not only provide much needed emotional support, they also provide them with life changing practical support: Silicone prostheses which are properly fitted to ensure that the patients get the correct shape and size for their bodies.”


The South African Mushroom Farmers’ Association (SAMFA) and Pick ‘n Pay, Power of Pink campaign partners since its inception in 2010, have been tireless in their support of breast cancer survivors who find themselves in an even more difficult financial situation after a mastectomy.





Stephné is passionate about the positive impact of the Power of Pink fundraising campaign on the success achieved by Reach for Recovery’s Ditto Project. She believes that women in low-income categories, diagnosed with breast cancer, deserve the same access to support services as anyone else as these could be life saving, literally and figuratively. “No one can understand the self-esteem, financial and family challenges these breast cancer survivors face unless they have walked a mile in their shoes. Our members understand that journey all too well and through the Power of Pink they have the capacity to assist these women in reshaping their lives.”


“An external breast prosthesis may be the best option a woman has especially if she cannot afford reconstructive surgery, says Stephanie van Deventer, national manager of Reach for Recovery. “And the reality is that many breast cancer patients in South Africa cannot even afford a bra, let alone a breast prosthesis!


“We are therefore particularly grateful to Pick n Pay, for committing to the donation of 1400 bras for prosthesis recipients; a wonderful way in which we can celebrate the 10th year of the campaign with each recipient also receiving fitted bras! The generosity of our partners, SAMFA and Pick n Pay has made The Power of Pink campaign immensely powerful. Over the last 9 years over R4m has been raised enabling us to change the lives of more than 6000 women.”


So we are urging all South Africans to be please be on the alert for colourful pink punnets of mushrooms in the veggie aisle of your local Pick n Pay during October, and be sure to pop them into your trolley. It’s a lovely healthy way of giving a gift of hope and healing.  






Mushrooms are thought to be particularly effective against breast and other hormone-related cancers because they inhibit an enzyme called aromatase, which produces oestrogen.

Several types of mushrooms including white buttons and portobello varieties, have indicated strong anti-aromatase activity.


So, can tossing some sliced mushrooms onto your salad help reduce your risk of breast cancer? “Yes,” says City of Hope’s Shiuan Chen, Ph.D. and Chair of the Department of Cancer Biology at City of Hope's Beckman Research Institute. “Mushrooms contain compounds that prevent estrogen levels from getting too high. Since estrogen is a factor in 70 percent of all breast cancer cases, maintaining healthy levels of the hormone makes sense as a preventative measure.”


 “With many breast cancer research studies conducted around the globe stretching from western Australia to California (see addendum 1 below),” adds SAMFA chairperson, Ross Richardson, “seemingly confirming that mushrooms may have breast cancer-fighting properties, we are delighted to add our voice to Breast Cancer Awareness and our Power of Pink October campaign offers an outstanding opportunity to make a real difference to the well-being of South African women who have been adversely affected by breast cancer.”





Follow us on

Facebook:        MushroomsSA

Twitter:              @FreshMushrooms

Instagram:         freshmushroomssa





  • Share this page:

Occasion Recipes

Mushroom Pairings Recipes

Healthy Recipes

Follow us

Facebook  Twitter  Instagram