Reach 4 RecoveryPower of Pink

February 2015

The fight against breast cancer receives a boost

With just over R2m raised for Reach for Recovery over the 5 years of the mushroom industry’s Power of Pink campaign.

“The mushroom industry is very proud,” says SAMFA’s, chairperson Ross Richardson, “to announce that the 2014 campaign resulted in R445 643 being raised for Reach for Recovery. This brings the grand total, raised over the 5-year period, to R2 043928.00.

Monies raised in previous years are as follows: R414 473.00 in 2013; R570 668.00 in 2012; R380 620.00 in 2011 and R232 524.00 in 2010.

683 women from all over South Africa (including Gauteng, Northern Cape, Free State, KwaZulu Natal, Eastern Cape and Western Cape as well as Limpopo, North West and Mpumalanga) benefitted from the money donated by SAMFA, Pick n Pay and Thermopac during 2014.

Fresh cultivated mushrooms in South Africa joined the fight against breast cancer in 2010 when punnets first turned pink on Pick n Pay’s shelves to support the work Reach for Recovery (R4R) South Africa does.

The mushroom industry’s motivation to support Breast Cancer month stems from the many international research studies which continue to support the positive link between mushroom consumption and the reduction of breast cancer.

"At the heart of the Power of Pink Pink Punnet Project,” says Stephné Jacobs – Chairperson of the Board of Management for Reach For Recovery – South Africa, “is the premise that mushrooms play a role in lowering breast cancer risk. Reach for Recovery is a special volunteer driven organisation and makes a big difference in the lives of women confronted with this disease. We are so grateful for the commitment and involvement of The South African Mushroom Farmers’ Association (SAMFA) in our efforts to assist women on their road to recovery."

All the money raised in the Power of Pink Pink Punnet campaign is used by Reach for Recovery to purchase silicone prostheses for underprivileged women who cannot afford reconstructive surgery after a mastectomy.

The number of silicone prostheses distributed per region:  Gauteng: 284; KZN: 8; Northern Cape: 60; Free State: 80; Western Cape: 180; Eastern Cape = 71.

David North, Corporate Affairs Director of Pick n Pay said, “We applaud the South African Mushroom industry for this campaign, which to date has raised more than R2m. Pick n Pay is proud to have partnered with SAMFA in raising these funds for the Reach for Recovery programme, which provides emotional care and practical support to breast cancer patients and their families. “

“It is an extraordinary industry achievement,” concludes Richardson, “and we are immensely proud of the efforts our members made to make this initiative the success that it is.

  • Share this page:

Latest Recipes Categories

Mushroom Swap Diet

Four meat meals a week were replaced with four mushroom meals (created by the nutritionist specifically for the study) for enhanced flavour and reduced calorie, sodium and cholesterol intake.


Braai Recipes CategoryCall it braai or barbeque; check in here and see how versatile fling-on-the-grill mushrooms can be. They’re the perfect choice for a fireside meal that’s interesting for both carnivores and vegetarians.

Party Snacks

Party Snacks Recipes CategoryTapas are Spain's greatest food invention and mushrooms are the stars when it comes to versatility on the tapas table. We’ve gathered delicious mushroom bites for your enjoyment.


Blendability Recipes CategoryIncreasing our intake of lower calorie foods, specifically mushrooms, offer a great way to reduce calories and fat. An added bonus is that their flavourful umami content keeps us feeling full and satisfied after a meal.




Lunch Recipes CategoryWe have a hard time to leave versatile mushrooms out of any meal! But lunch is often about something quick, light and delicious.  Good news: you’ve come to the right place for ideas.


Dinner Recipes CategoryLooking for some delectable dinner ideas that offer incredible flavour, are easy-to-make and turns you into a domestic goddess?  Simply add mushrooms!

Meatless Mondays

Meatless Monday Recipes CategoryThe meaty texture of mushrooms makes it easy to replace meat with mushrooms.  Get your mushroom ‘meat’ fix here. Meat lovers and vegetarians will fight for the last portion.

Comfort Foods

Comfort Foods Recipes CategoryWe all love a hearty bowl of deliciousness and love it even more if it’s amped up on flavour whilst slashing calories! The secret: add low calorie high on flavour mushrooms!


Health Recipes CategoryA load of antioxidants, nutrients and vitamins are available all year round right there in the fresh produce aisle of your supermarket … fresh cultivated mushrooms.


Breakfast Recipes CategoryBreakfast is the most important meal of the day and fresh mushrooms should be your first choice to make breakfast both delicious and nutritious. 

Other Recipe Categories

Follow us

Facebook  Twitter  Instagram